Why Research Matters in College Admissions

November 10, 2025 | 8:00 pm EST

About this webinar

Gaining research experience can be a significant advantage in today’s competitive college admissions landscape. In this webinar, Marc Zawel, CEO of AcceptU, will discuss how research highlights the essential qualities that top colleges value, including intellectual curiosity, academic depth, and initiative.

In this session, you’ll learn:
• What top universities look for in research experiences
• How to turn technical or academic projects into compelling application stories
• The missing piece in most applications and how to stand out

Watch the replay

Presented by

Marc Zawel

Marc is the author of Untangling the Ivy League, a best-selling guidebook on the Ancient Eight. He earned a BA from Cornell University and an MBA from University of North Carolina – Chapel Hill. Marc chaired the admissions ambassadors at Cornell and the admissions advisory board at UNC.

Take the next step—schedule a complimentary consultation with a former admissions officer