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The college admissions process has changed dramatically in recent years, leaving many parents feeling uncertain about how to guide their children. With increasing competition and shifting policies, it’s important to understand what colleges are looking for and how to help your student stand out.
Colleges want to see that students are challenging themselves with honors, AP or IB courses, but it’s not just about taking the hardest classes available. Encourage your child to focus on subjects that align with their strengths and interests while maintaining a manageable workload. A thoughtful course selection shows both ambition and self-awareness.
While many colleges are test-optional, some still require SAT or ACT scores, and others are now test-blind, meaning they won’t consider scores at all. Research each college’s policies carefully and help your child decide if submitting scores makes sense for their application.
Admissions officers want to see who a student is beyond grades and test scores. Help your child reflect on their passions and experiences to craft a personal narrative that feels authentic. Whether through leadership roles, community involvement or creative projects, colleges are looking for students who will make meaningful contributions on campus.
Starting early can help reduce stress and allow your student to make more thoughtful decisions along the way. Encourage your student to approach the process with authenticity and confidence.
With the right preparation and support, your child can build a compelling application that opens the door to exciting opportunities!

Marc is the author of Untangling the Ivy League, a best-selling guidebook on the Ancient Eight. He earned a BA from Cornell University and an MBA from University of North Carolina – Chapel Hill. Marc chaired the admissions ambassadors at Cornell and the admissions advisory board at UNC.